M&C Saatchi
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NatWest are not a Rugby World Cup sponsor, so they can’t talk about big moments on the field. But, they can create epic moments off it. The Flying Winger featuring Shane Williams is the first in a series of rugby stunts made in collaboration with Extreme Sports.
This was watched over 4 million times on the Extreme Sports social channel
and was Ad Age's Ad of the Day on Creativity.