ABOUT

Over the course of my career, I have designed and developed high-performing email and CRM campaigns for a diverse range of global brands across automotive, publishing, entertainment, luxury hospitality and international events.

This work includes responsive email design, modular Figma systems, promotional campaigns and customer communications for clients including The Times
, Kia
, COP28
, Godot
and BodyHoliday Saint Lucia
.

Projects range from editorial newsletters reaching more than one million subscribers to premium event communications, product launches, theatre promotions and luxury guest marketing. Each campaign was crafted to balance brand storytelling with performance, ensuring designs were visually engaging, responsive and easy for development teams to implement.

My approach combines strategic thinking, user experience and strong visual design to create email communications that not only look beautiful but drive measurable engagement and conversion.

Tools used include Figma, Adobe Creative Suite and modular design systems for scalable, efficient production.