ABOUT

The Times Higher Education Branding Solutions team never had a clear brand identity of their own and, as the team had recently expanded, they asked me to design a complete sub-brand corporate ID ahead of the World Academic Summit at King’s College London.

As advertising packages are aimed at the higher end of the university market, the teams marketing collateral had to reflect this, so opted for a colour-scheme based on darker versions of the red, blue and purple of the THE logo. I created a series of three different sized brochures that would be housed in a card wallet, an exhibition stand, print advertising and devised and illustrated the “global peacock” graphic to sum-up the team’s ethos of “make your university stand out from the rest!”