ABOUT

This is a recent commercial we shot for Borna Foods, a premium pistachio company based in London who have produced the UK’s first pistachio drink.

Aims:

Their aim with the advert was to associate the drink with a youthful, bright lifestyle, selling primarily to fitness fanatics, foodies, vegans and health lovers. Their target audience was primarily women (64%), aged 18-44, based in London. The videos were intended for social media, with focus set mainly on Facebook & Instagram. The company uses earthy colours (green, creams, browns etc) in their branding, and we wanted to play on this in the videos.

When planning out the project we initially provided Borna with a number of video ideas that they could pursue, each with a different focus and theme. Once these were narrowed down to the final idea, we studied and took inspiration from a variety of high-key (i.e. light) product commercials (think adverts for yoghurts, milks, smoothies etc) and used these as the foundation for the lighting and set decoration, as well as the characters and activities in our video. We spent a couple of days thoroughly analysing these adverts, making notes and observations along the way – many of which we incorporated in our video (e.g. bright with few off-brand colours).

Deliverables:

Our deliverables for this project were 1x 90 second advert, and 3x 30 second edits of each character. After completing the first round of editing, we agreed with Borna that the 90 second version should be cut down to 60 seconds.

Final delivery:

“McGill Productions demonstrated a great understanding of our business and the target markets we communicate to. They valued our input in all stages and we couldn’t be happier. The team, organisation, communication and end result are excellent”. – Inesa Slevaite, Marketing Executive, Borna Foods.