ABOUT

Demystifying DeFi for Investors and Innovators

How McGill Productions helped Almanak launch with clarity, credibility, and content that converted, exceeding investment expectations by 15×.

Results That Resonate

???? 15× Investment Target Surpassed
???? High Engagement Across Legion Co-Marketing Channels
???? Multi-Phase Campaign Drove Awareness to Action
???? Content Repurposed Across Email, Web, and Social

The Challenge
Launch a complex DeFi platform in a crowded market, and make it accessible to both developers and retail investors. The content needed to explain, inspire, and ultimately convert.

The Solution

???? Strategic Narrative Structure
Three clear phases — Launch, Application, and Investment — each tailored to a specific audience moment, from discovery to decision-making.

???? Cinematic Meets Explainer
Combined live action, UI walkthroughs, and motion design to balance storytelling with education.

???? Digital-Ready Deliverables
Optimised formats (16:9, 1:1, 9:16) for website, YouTube, social, and email, ready for both Almanak and Legion distribution.

Client Feedback
“We’re very satisfied with McGill’s services! Their independent work, quick iterations, and high-quality results freed up our time to focus on other priorities. It’s exactly what we needed during our fundraising efforts.” — Agnes Kocsis, DeFi Research and Growth, Almanak

Visual Timeline

???? Plan & Design
Mapped content across the investor journey: awareness, understanding, and call to action.

???? Animate
Screen-recorded walkthroughs, UI overlays, and animated explainers.

✂️ Edit & Build
Custom sound design and clean motion graphics supported clarity and energy at every stage.

???? Deliver & Launch
Multiple formats for cross-platform use, co-marketing rollout, and evergreen investor comms.

Behind-the-Scenes Wins

???? Phase-by-Phase Delivery
Broke the campaign into digestible stages, allowing teams to review, iterate, and release with precision.

???? Hybrid Content Style
Seamlessly blended cinematic footage with UI overlays and walkthroughs for depth and clarity.

???? Cohesive Visual Language
Maintained brand consistency across formats and channels, building trust from first touch to investment close.

???? Built for Distribution
Optimised for Almanak’s digital platforms and Legion’s wider investor network, maximising exposure with zero lift for the client.