ABOUT

Campaign creative for Fanatical’s annual Summer Sale, promoting more than 2,300 discounted PC games.
I developed a cohesive visual identity for the campaign and adapted it across multiple customer touchpoints, creating a consistent look across the website, email marketing, social media and promotional activity.
The campaign combined a retro summer aesthetic with Fanatical’s established brand and gaming imagery, allowing individual offers and game artwork to change while maintaining a recognisable campaign identity.