ABOUT

Originally briefed to create a large-format graphic for a pedestrian walkway overlooking DHL’s Coventry Hub, I proposed replacing the static installation with a flexible digital solution.

I developed the concept for a modular eight-screen display that could operate as one continuous canvas, eight individual screens, or any combination in between. This created a permanent communications platform that could continually adapt to campaigns, employee information, visitor messaging, events and practical site updates.

I presented the concept to senior stakeholders, including DHL Parcel UK’s CEO, securing approval for the installation and subsequently developing content for the screens.

Following installation, the eight-screen system became a flexible communications platform for the Coventry Hub.

Content could span all eight screens for large-scale campaign takeovers, or divide into individual and grouped displays to communicate multiple messages simultaneously. I created and managed content across employee campaigns, company events, strategic communications, visitor welcomes, wellbeing initiatives and practical site information.

The modular format allowed the space to continually change purpose while maintaining a strong visual presence within the Hub.