McCann New York New York


Tasks that we take for granted, like paying at the counter, can be stressful for those who are partially sighted or blind. That’s why Mastercard invented the Touch Card, an inclusive payment card system that is recognizable at a touch, with a notch on top that lets you know what you’re holding: square for credit, circular for debit, triangular for prepaid. Because a world designed for all of us, is Priceless.


Cannes Lions


  • MasterCardClient
  • Aaron KovanHead of Production
  • Artur LiporiCreative Director
  • Caprice YuExecutive Creative Director
  • Caro RebelloCreative Director
  • Chad BakerGroup Creative Director
  • Fredrik BondDirector
  • Jason MacDonaldEditor
  • Morton Jankel Zander (MJZ)Production Company
  • Pebble GohGroup Creative Director
  • Ryan PaulsonGroup Creative Director
  • * McCann New YorkAdvertising Agency
  • * Pierre LiptonChief Creative Officer
  • * Cannes Lions Winners 2022
Project featured: on 23rd November 2022



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