ABOUT
In 2013, the NHL introduced Pride Nights with rainbow jerseys, but last season, some players' personal beliefs led to the banning of pride jerseys. This season, NHL decided against specialty jerseys during warmups for themed nights to avoid controversies.
Pride Jersey, a set of AR Snapchat lenses that empowers people to keep sharing their pride.
The #pridejersey is a movement that promotes the use of the AR Snapchat filter, offering a free tool for individuals to feel empowered and continue expressing their support for diversity and inclusion.
The lens collection provides a diverse selection of five unique designs, allowing individuals to express their pride. Users can choose their preferred design and showcase their pride by sharing posts on their social media platforms.
MADEIT CREDITS
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Kurt WeaverClient
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McCann New YorkAgency
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Lucas RibeiroCopywriter -

Alexandre Kazuo KuboAssociate Creative Director
