ABOUT

Survival Billboard was a poster site on which eight gamers stood in a test of Lara Croft-like grit and inner strength, to win a trip inspired by the game. They faced blizzards, downpours, wind and heat – all controlled by the public via a live stream. Viewers gave up sleep to watch the billboard, supporting and speculating about the people on it. A big hit with the public and awards juries alike, this campaign has picked up an Andy, 9 Creative Circle, 6 One Show (including Best in Discipline) and 2 Webby awards and now recently winning a staggering 18 Cannes Lions with 5 gold, 9 Silver and 6 Bronze making McCann London the most Cannes awarded creative agency in the UK.