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Kevin the Carrot, the nation's favourite Christmas hero, returns to spearhead Aldi's latest campaign.

The 60-second film introduces Kevin's nemesis, Pascal the Parsnip, who is out to cause mischief for Kevin, his wife Katie and their three children: Chantenay, Jasper and Baby Carrot. Striving to save his family from the clutches of Pascal, Kevin manages to overcome his evil schemes throughout the fairytale adventure.

Launched on Friday 9 November at 7pm during ITV News, Aldi’s Christmas commercials will run throughout the festive season and will feature Kevin retelling well-loved bedtime fairy tales, including "Kevin the Carrot and Pea-nocchio", "Katie the Carrot and the Fairy Cake Mother" and "Kevin the Carrot and RhubarbStiltskin".