About us

We’re McCann London. Housed in an Art Deco carpark in the heart of London’s Bloomsbury, we are purveyors of a Truth Well Told. Since 1927 we’ve made it our mission to help brands discover their true story and play a meaningful role in people’s lives. We’ve helped L’Oréal show people that “They’re Worth It” and put a “Priceless” tag on Mastercard. We’re also behind Xbox’s game-changing integrated “Survival Billboard” campaign.

In 2018 alone, we brought home 117 awards in total, including the first-ever Cannes Lions Grand Prix in eCommerce for Xbox Design Lab Originals: The Fanchise Model, as well as seven other Grands Prix. Consistently named as most-awarded UK agency for creativity, we were also celebrated for our effectiveness by the IPA and Effies, which named us Most Effective Agency Network of the Year.

And that’s all because we believe that when a truth is well told it changes things.

Skills

Advertising

Sector Experience

Advertising, Design, Marketing

Awards

Campaign BIG Award - Gold, Cannes Lions, CIMA Award, Clios - Gold, Creative Circle Award - Gold, D&AD Award - Nomination, Effie\'s - Gold, EPICA Awards, Eurobest Award Shortlist, IPA Effectiveness Award - Gold, LIA Award - Gold, Webby Award

Clients

ALDI, Bisto, Bugaboo, Cereal Partners UK, Coke, General Mills, Godiva, Homepride, Just Eat, L'Oreal, Loyd Grossman, MasterCard, MasterCard Europe, Maybelline, Microsoft, Nescafe UK, Nesquik, Nestlé, Premier Foods, Reckitt Benckiser, Sharwoods, Shredded Wheat, Shreddies, Subway, Unilever, Wimbledon

Trade Associations

Institute of Professional Administrators IPA

Ranking
Recommendations
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Currently No Client Rating
Achievements
Project featured:Visit Xbox: "The Rough Guide to Xbox"
on 21st January 2021
Project featured:Visit Xbox: The Birth Of Gaming Tourism
on 11th February 2021
Project featured:The Non-Issue
on 16th February 2021
Project featured:Xbox Design Lab Originals
on 24th February 2021
Project featured:DESTINY: THE NEW FRAGRANCE BY XBOX
on 27th February 2021
Project featured:Nestle Chef Professional
on 13th March 2021
Project featured:My Carer
on 8th April 2021
Project featured:3 Bar Superstar
on 1st October 2021
Project featured:XBOX DESTINY: THE XBOX LOOPHOLE
on 29th October 2022
Project featured:Beyond Generations: Gaming Against Loneliness
on 10th November 2022
Project featured:Dream Transfer
on 23rd November 2022
Project featured:Cheerios: Morning Therapy
on 2nd March 2023
Project featured:Subway - "Beef Pastrami Melt"
on 18th March 2023
Contributor:

McCann London has been a Contributor since 21st February 2019.

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Founded
1927
Size
251-500 People
Creativepool member since 20 February 2014