About us
We’re McCann London. Housed in an Art Deco carpark in the heart of London’s Bloomsbury, we are purveyors of a Truth Well Told. Since 1927 we’ve made it our mission to help brands discover their true story and play a meaningful role in people’s lives. We’ve helped L’Oréal show people that “They’re Worth It” and put a “Priceless” tag on Mastercard. We’re also behind Xbox’s game-changing integrated “Survival Billboard” campaign.
In 2018 alone, we brought home 117 awards in total, including the first-ever Cannes Lions Grand Prix in eCommerce for Xbox Design Lab Originals: The Fanchise Model, as well as seven other Grands Prix. Consistently named as most-awarded UK agency for creativity, we were also celebrated for our effectiveness by the IPA and Effies, which named us Most Effective Agency Network of the Year.
And that’s all because we believe that when a truth is well told it changes things.
Skills
Sector Experience
Advertising, Design, Marketing
Awards
Campaign BIG Award - Gold, Cannes Lions, CIMA Award, Clios - Gold, Creative Circle Award - Gold, D&AD Award - Nomination, Effie\'s - Gold, EPICA Awards, Eurobest Award Shortlist, IPA Effectiveness Award - Gold, LIA Award - Gold, Webby Award
Clients
ALDI, Bisto, Bugaboo, Cereal Partners UK, Coke, General Mills, Godiva, Homepride, Just Eat, L'Oreal, Loyd Grossman, MasterCard, MasterCard Europe, Maybelline, Microsoft, Nescafe UK, Nesquik, Nestlé, Premier Foods, Reckitt Benckiser, Sharwoods, Shredded Wheat, Shreddies, Subway, Unilever, Wimbledon
Trade Associations
on 21st January 2021 Project featured:Visit Xbox: The Birth Of Gaming Tourism
on 11th February 2021 Project featured:The Non-Issue
on 16th February 2021 Project featured:Xbox Design Lab Originals
on 24th February 2021 Project featured:DESTINY: THE NEW FRAGRANCE BY XBOX
on 27th February 2021 Project featured:Nestle Chef Professional
on 13th March 2021 Project featured:My Carer
on 8th April 2021 Project featured:3 Bar Superstar
on 1st October 2021 Project featured:XBOX DESTINY: THE XBOX LOOPHOLE
on 29th October 2022 Project featured:Beyond Generations: Gaming Against Loneliness
on 10th November 2022 Project featured:Dream Transfer
on 23rd November 2022 Project featured:Cheerios: Morning Therapy
on 2nd March 2023 Project featured:Subway - "Beef Pastrami Melt"
on 18th March 2023 Contributor:
McCann London has been a Contributor since 21st February 2019.