ABOUT

30% of the population in Czech Republic suffer from diabetes or pre-diabetes. One of the main reasons is that people don’t know about all the sugar hiding in processed food. Sklizeno, the national chain of bio groceries desided to educate and offer a solution – honest products without hidden sugar.
We found help from someone, who can find suger everywhere – a BEE. Bees can produce honey from anything containing 15% or more sugar. So we made the very first Hamburger honey, Ketchup honey and more. We created special shaped honey jars, championing the Czech tradition of Bohemian glass-making.
Campaign sparked national debate about hidden sugar in food. 2,9 mil. cumulated media reach; 430.000 organic social media reach; store visits increased by 12%.