McCann Prague
Prague
ABOUT
How can you engage with teens when the latest study says you are “the brand of their parents?” In an era when the same youngsters prefer non-verbal communication versus anything else.
Introducing a new teen language GIFFERISH. A unique digital tool that translates complex human language into coherent and awesome long phrases made of GIFs instead of words. By Vodafone
It became a nationwide sensation in a couple of weeks.
More than 1.000.000 phrases in the first ten days of the campaign, flooding the Czech social media.

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