McCann Prague
Prague
ABOUT
Peter’s Cold Brew is a handcrafted, triple strength coffee. To do justice to such an impressive product we created the concept – Blacker than black. Blacker than… matching with your dad on tinder. Or even blacker than a vinyl record made out of dying unicorn souns. Literally.
We pressed a series of fully functional, drinkable LP’s from the coffee beans (with a little dark chocolate for an extra dark flavor). They could be first played, then broken into pieces and mixed with water for a high-octane cold brew. Creating an unforgettable multi-sensory experience, direct to your door.
MADEIT CREDITS
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Tomas TimofejevClient
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Razvan CapanescuGlobal Executive Creative Director -

McCann Prague
Back to Blacker Than Black_vinyl record project
Neil Williams
Creative Director, King Maker
United Kingdom
Razvan Capanescu
Global Executive Creative Director, Inside Ideas Group
United Kingdom