ABOUT

Peter's Cold Brew = blacker than black.
A case about a triple strength coffee.

Regular people drink regular coffee because it gives them a nice, warm, fuzzy feeling.
But this is Peter’s Cold Brew. A triple strength, handcrafted, arabica brew.

Regular people don’t usually drink this because it’s not warm. Or fuzzy.
If a regular cup cuddles you in the morning, this one kicks you in the face, out of bed.

It’s like… Ozzy’s favourite cat’s humour.
Like a vinyl record of dying unicorn sounds.
Like an illegal market run by a bunch of Goths!
That black.

To promote a coffee this hardcore, we needed to show what it really means.

So we created a “blacker than black” ad campaign.
And made it so black, it’s life mattered.

We hired an infamous, local print house and crafted a series of hand-made posters, printed on black paper, with this: Black 2.0 Ink - the darkest art material you can buy, without getting into trouble.

It absorbs 98.9% of visible light, and takes only one coat to eliminate nearly all light.
So we used 5 coats.
Which we figure means it now absorbs 494.5% of visible light.

We’ve cut the posters 66.6 cm wide and covered the city with them on Friday the 13th.
That’s how black. Blacker than black!