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Keko London called on us to create an absorbing melodic theme for their teasers for the new Bentley Bentayga, designed to be the world’s first truly luxury SUV, to debut in 2016.
The launch film is the last of the 6 Bentley Bentayga teasers featuring the Mcasso Bentayga theme. It follows the Bentayga being driven through a mountainous paradise as it converges with a landing Seaplane, meeting at the water’s edge. With the teaser series culminating with such a grand finale, we composed a track with the ambitious nature of the film in mind, whilst incorporating the Bentayga theme as an integral part of the piece.
The project began with a design philosophy inspired by light, reflected in the first film featuring our piece, drawing influence from audio-visual art installations. The strong relationship between the teasing light visuals that trace the car and the track, builds to herald the introduction of the Bentayga’s luxurious, powerful and beautifully designed nature.
Then, on the final straight before launch, it is the new technological features that take centre stage in the second teaser. We expanded upon our original theme, adding in high definition soundscapes and reverb-soaked guitar elements to the largely electronic track.