About me
A man has done all main discoveries spontaneously. Although, all of them had been discovered due to experience and ability to analyze information.
Strongly believes in simplicity in our modern complicated world.
Maxim received MA in University of Lancaster (UK). Since 2000, Maxim has been working in marketing industry. Maxim has got an experience both on client and agency side.
Maxim's professional interests include brand innovations, cultural research and marketing strategy implication. He does these at Salt (market research company). Major areas of Maxim's expertise are FMCG, technology&software, finance, b2b sector, entertainment, healthcare and leisure.
Judges, that clarity of thought is the most important thing in his professional area. Maxim performs tasks almost in all categories of products and services and has personally conducted over 300 brand communication and positioning projects in Russia and the other markets including China, USA, UK, Germany, Italy, Spain.
Skills
Advertising, Agile Development, B2B, B2C, Banking, Brand Management, Communications, Film, Foresights, Insights, valuestreaming
Sector Experience
Accounting & Finance, Automotive, FMCG, Food & Beverages, Furniture, Fixtures & Equipment, Health & Safety, Personal Care