ABOUT

Briefed into creating a contemporary, sleek and stylish feminine stationery range, I created the Noted Gold stationery range for Whitcoulls.

Setting the mood and tone for the range was paramount to ensure that the sales of the retail range would be profitable for the company. This required research into current fashion stationery trends and feminine lifestyle products.

Combining pastel pink, cream, matte black and gold foil in contrasting dots and stripes, with accompanying pieces with gold lettering, this range was a best seller for Whitcoulls and lead to the expansion of in-house designed products.