ABOUT

I was approached by the tech start-up, Re-X to develop branding and logo for their fledgling business. They wanted a look and feel that represented their product’s goals - fresh growth, forward thinking and sleek designs.

I created a logo and brand guidelines that followed these three aspirational goals. The final logotype was created to represent the forward thinking nature of the product offerings, and the colours used were selected to represent the fresh growth aspect.

Plenty of logo iterations were considered, before we ended up with the final choice, which succinctly represented everything the clients wanted Re-X to represent.