Max Creative Director

ABOUT

Innocent were having a public image attack regarding sugar and how much was in retail smoothies. Bell Pottinger decided to help them by building up a campaign for them to give factual and scientific based information to all ages whilst empowering the brand.
This comprised of the main pitch document, infographic boards and the educational fact-based e-book The Science of Good Stuff.

Date created: December 2017 2017-12-01T00:00:00+0000
Date published: 4 December 2017 2017-12-04T15:00:08+0000

MADEIT CREDITS

Innocent soft drinks — Public Relations and Marketing

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