I was asked by the Tower Theatre Company, London to create the visual concept and video design for their immersive theatre production of George Orwell’s 1984. They wanted a full conception of Ingsoc’s brand and to show it’s influence throughout the performance. This included the infamous telescreens of Big Brother, it’s Hate video broadcasts, party propaganda campaigns, flags and banners, package design and it’s advertising. All of these design elements were to be integrated into the theatre and it's set.
I treated the project as I would any new brand, from the ground up. I first created Ingsoc’s brand guidelines, including the typography and colour swatches; and every other possible output from that. Everything from currency, gin labels and the cigarette packets was used during the performance to immerse the actors and the audience into Orwell’s story.