Aliai Forte’s fashion business started three years ago, when her husband offered her a role running the shop at the family’s luxury golf resort in Verdura, Sicily. ‘Rather than buying things in, I wanted to have something made locally,’ she explains. ‘It’s an area with a great tradition for handicraft. I have always had a great love and appreciation for things that are handmade.’
Her product’s imagery and brand lacked a luxury style consistency. We showed what it could be like if her website showed stronger brand imagery and how it would compere to other luxury fashion retailers online.
The document was hand-bound using crocheted ribbon.