About me

Max Geraldo - Chief Creative Officer at Gut Toronto

Max Geraldo is one of the most awarded Brazilian creatives in his generation, having worked throughout his 20+ year career in some of the most iconic agencies in Brazil, the United States, and Canada.

Winner of 80 Cannes Lions, including the first Mobile Grand Prix won by a Brazilian agency, and multiple Grand Prix in all the top advertising festivals in the world. Max also contributed as a jury member, and created iconic campaigns that transformed businesses across the last two decades, and became part of pop culture.

In Brazil, Max worked for agencies such as JWT, AlmapBBDO, DM9DDB, Lew,LaraTBWA e FCB, where he worked for some of the most important brands in Brazil and in the world; namely Volkswagen, Fedex, Nivea, Pepsi, Adidas, Itaú, Unilever, Mondelez, and Nestlé. After two years leading the creative team at FCB Brazil, it became one of the three most awarded agencies in Brazil in 2014 and 2015.

One of the top five most awarded creative directors in the world (2015) according to The Gunn Report, Max joined the creative team at FCB Chicago. During his tenure, FCB Chicago became the most awarded agency in the Network and, for the first time, the agency made the Top 10 most awarded agencies in the . This was also a time of important global new business wins, such as FCA Fiat Chrysler and Clorox.

The following year, Max joined We Are Unlimited, Omnicom Group's agency dedicated to McDonald's in the United States, where he led the launch of the single biggest communication project for the brand in 2018, the "1,2,3 Dollar Menu" as well as the "Fresh Beef" platform - those were the two most impactful projects for McDonald's that decade.

In 2018, Max moved to Arnold Boston to join the leading team who would achieve the best creative results for the agency since its creation in 1946, winning Cannes Lions for Leica, , and Red Cross, and making the Top Ten in the D&AD ranking.

After a year and a half tenure as President of Grey Brazil working for Volvo, P&G, Heineken, and other Global brands, he moved with his family to a new chapter of his career, this time in Canada.

Max joined BBDO Canada as Chief Creative Officer in the summer of 2021, leading the agency to the top three in Strategy's Agency of the Year, the following year. Under Max's leadership, BBDO Canada has become the second most awarded Canadian agency in 2023, and Agency of the Year at the One Show 2023 which is the first time a Canadian agency wins Agency of the Year in one of the top five International Awards. His Missing Matoaka project was the second most awarded campaign of the World according to Warc Rankings.

Max was born in Argentina, grew up in Brazil and is father to Rosa and Lola.

Max's work

Tokyo Summer Games - Para Pack

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