Max Fox Designer

ABOUT

When Coronavirus lockdowns hit, Big Issue vendors were unable to sell on the high streets and saw their livelihoods erased. So we decided to recreate their sales model digitally on LinkedIn. We used location data to find the businesspeople who worked in the area where the vendors used to sell, thus reconnecting them with old customers who used to walk by them every day. This not only provided much-needed funds to the vendors, but repositioned them in the eyes of society as entrepreneurs with every right to be on LinkedIn.

MADEIT CREDITS

  • The Big Issue & LinkedInClient
  • 3 Monkeys ZenoPR Agency
  • Abbie WilsonAccount Executive
  • Alice TeruzziSenior Creative
  • Beth ThomasHead of Partnerships and Programs
  • Caroline AristidesAccount Director
  • CC ClarkEVP Communications Director
  • Charlie CoombesFilm Director
  • Charlotte DaviesConsumer Communications Lead & Careers Expert
  • Christy IsaacFinancial and Digital Inclusion Manager
  • Claire Macalister HallSenior Account Manager
  • Emma NathanAccount Manager
  • Evie MonroeSenior Account Executive
  • Jenni EdwardsSenior Account Director
  • Jessica GilesAssociate Creative Director
  • Katie BoultonDirector
  • Lara McCullaghGroup Executive Director
  • Laura GreensladeSenior Digital Communications Manager
  • Livvy TiddCreative Producer
  • Lucy KerrCommunications Manager
  • Nashitha SurenGroup Head of Marketing
  • No.8 LondonPost Production Company
  • Richard PriceEditorial Director
  • Richard SullivanSocial Impact Lead
  • Ruth LawGroup Head of Communications
  • Vicky MajorGroup Marketing and Communications Executive
  • Zara EastonBrand Marketing Manager
  • Zoe HaywardGroup Marketing & Communications Director
  • * Senem Pehlivan YağanColourist
  • * Owen LeeChief Creative Officer
  • * Fred LevronWordwide Creative Partner
  • * Austin HamiltonAssociate Creative Director
  • * Austin HamiltonAssociate Creative Director
  • * Francesca FerraciniSenior Creative
  • * Hannah ThornSenior Account Director
  • * Imogen ArmstrongJunior Strategist
  • * Max FoxGraphic Designer
Project featured: on 26th October 2021

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