ABOUT

Concept:
A valentines-themed promotional campaign for Virgin Media Mobile bundles. Seasonal events allow the brand to piggyback on the celebration of a globally recognised occasion, providing an instantly recognisable visual theme and tone of voice that can be creatively tweaked to promote the brand.

Execution:
The idea was to create a heart by die-cutting the plectrum roundel and laying it over the flare graphic. The plectrum roundel and flare graphics are Virgin Media brand assets.