ABOUT

New York-based Alife joined forces with Puma to release two collaborative takes on the Clyde training shoe. Puma briefed us to come up with cardboard engineered solutions that were themed around New York and it’s rich ‘street’ culture and heritage.

I pulled together a giveaway pack filled ideas that was focussed on delivering affordable and fit for purpose solutions that creatively enrich the ‘street’ styling of the event and create desirable and limited edition take homes.