ABOUT

Concept: A daily comic strip published in "La Nación" (one of Argentina's leading newspapers). The project explores contemporary urban life, human relationships, and social nuances through a lens of sophisticated humor and philosophical reflection.

Execution: Created with a distinctive line-art style, blending traditional ink techniques with digital coloring. The workflow demands high-level consistency and a fast-paced daily production cycle, maintaining a unique authorial voice for over 17 years.

Results: "Genio y Figura" has become a cultural staple in Argentine media. Its success has led to the publication of several compilation books and has solidified Max Aguirre's reputation as one of the most influential contemporary graphic humorists in the region.