ABOUT
When the 2020 quarantine started, Falabella Colombia had to close 26 stores in Colombia, sending 3,362 sales people home to do almost nothing. The brand gave them the chance to open their own falabella by launching 3,362 falabella – one for each employee. Every sale made in their link earned them a 5% commission, saving their jobs and selling $3m.
MADEIT CREDITS
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Falabella ColombiaClient
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Alejandro MoraPlanning Director -
Ana Matilde SánchezGeneral Account Director -
Andrés RestrepoExecutive Creative Director -
Carolina CarmonaBrand Director -
Christina BoteroManager -
Edgar GuzmánManager -
Fernando BellottiChief Creative Officer Latam -
Juan RomeroHead of Art -
Leidy MontoyaManager -
Lucas ChávezBrand Director -
Olga Lucía VillegasChief Creative Officer -
Liz TaylorGlobal Chief Creative Officer -
Mauricio SarmientoChief Creative Officer -
Leo Burnett ColombiaAdvertising Agency -
D&AD