Maud Poilpré Creative Director

ABOUT

When McDonald's tapped into the internet trend - oddly satisfying videos - to push its all-day breakfast range, some argued it was arguably more alluring than wafting the smell of egg McMuffin through your computer screen. Now, the original GIFs have been made into one tantalising film. In a similar vein to ASMR videos, it's hard to find the words to explain why 'satisfying' videos hit the spot. Playing around with form and patterns, animators have learnt how to trigger unusual feelings of satisfaction for their viewers.

MADEIT CREDITS

  • Mcdonald'sClient
  • Agathe BruneauAgency Managers
  • Benjamin MarchalExecutive Creative Directors
  • Clémence ArnaudAdvertising Managers
  • Clémence ArnaudAdvertising Managers
  • Clémence ArnaudAdvertising Managers
  • Faustin ClaverieExecutive Creative Directors
  • Floriane TriaccaAdvertising Managers
  • Floriane TriaccaAdvertising Managers
  • Floriane TriaccaAdvertising Managers
  • Kamal ZitouniProgrammer
  • Line GeorgesProduction
  • Luc BourgeryAgency Managers
  • Luc BourgeryAgency Managers
  • Luc BourgeryAgency Managers
  • Marc FraissinetAgency Managers
  • Mathilde Nanot-LachkarTV Producer
  • Matthieu Braccini3D Illustrator
  • Maurizio BiondiAdvertising Managers
  • Maurizio BiondiAdvertising Managers
  • Maxime BoironCEO
  • Nicolas BarrèsCreative lead
  • Pierre RebourseauProduction
  • Priscilla VaudevireAgency Managers
  • Priscilla VaudevireAgency Managers
  • * Leo Burnett LondonAdvertising Agency
  • * Cannes Lions Winners 2021
  • * Maud PoilpréCreative Director

Mcmuffin

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