ABOUT

Every day, thousands of people are driven to seek access to medicines outside the normal commercial routes. Idis answers that need with their Managed Access Programs (MAP). But awareness of these programs was low, so Idis wanted to get the message out about how they help people with unmet medical needs.

So, in 2013 Matt created an immersive brand experience at Langland, that was 8 months in the making. Co-produced with award winning digital production company B-Reel, it has taken him to three continents and travelled nearly 20,000 miles.

The campaign has so far won 39 international awards including Gold, Silvers and Bronzes and Best of Show at IPA Best of Health, 2 Silvers and 1 Bronze Cannes Lions Health Awards, The Grand Global in New York, 6 further Global awards, Silver at Clio, Gold Rx, AWWWARDS Site of the Day and 2 Webby Award Honourees becoming the most creatively awarded campaign in the history of healthcare advertising (source: Advertising Health 'World Top Ten').