ABOUT

Vodafone briefed us to create guidelines for the retail collateral that could be used across all territories and bring consistency to the way Vodafone communicated in social media, digital presence and store windows.
The brief was also to make the viewer feel they could 'reach into the image and pull out the device of their choice'. It was important that we captured devices in a real world environment, environmental shadows, size in perspective and ratios. These generic environments would be distributed to all territories for use outside of any Brand campaign activity whilst maintaining the Brand's premium look & feel without incurring additional costs or compromising tight deal deadlines. Execution would be scalable and repeatable. Wireframes would be used in digital animations.