ABOUT

An idea that at its heart celebrate the Christmas Season whilst demonstrating the multitude of tools that all seamlessly work with the One Plus battery pack utilising the well known 'Tasty' Facebook style recipes.
Selling the idea was easy - who doesn't want to take to a Christmas Turkey with a chainsaw? Client had not budgeted for a movie and I was considering shooting it on my iPhone - however we managed to convince a production house to assist.
The video reached 881,467 people, gained over one million impressions with 500,000+ views on YouTube and Facebook. The video was then translated the video into both Italian and French and presented the campaign at Ryobi’s Global marketing conference.

Daily promotional activity utilised the database for the 12 days leading up to Christmas.