ABOUT

The pitch brief was to take the existing Regal Homes logo, evaluate the research feedback provided and develop a top line strategy, naming and redesign for Regal London. Regal Homes had an existing logo and had served them well for a number of years however they wanted to move into bigger developments and 'Homes' was deemed to be holding them back - however there was equity in the existing logo that had resonance with their clients specifically in the Far East so it was important to decide which elements to jettison and which to keep.