ABOUT

As part of the PnP rebrand the General Merchandise division of the business briefed us to create a launch TV Campaign. Client traditionally ran retail product and price campaigns, but with the brand relaunch we stressed the importance of creating an emotional connection with their consumers, and a chance to demonstrate their entire product portfolio. I also reassured the client during initial concept presentations that I could put more product in a 30" Brand ad than they could ever possibly supply.
Attached is the animatic used to sell the concept and final ad