ABOUT

To differentiate themselves from their competitor- instead of simply posting beautiful images of their clubs client wanted to focus on their unique ingredient - Boron.

Boron is not the most aesthetically pleasing chemical compound which helped form the concept that what is created...was. The concept played well over consecutive pages as a tease/reveal. Photography was kept simple with environmental shadows to match.

Campaign was adapted to European, Americas and Far East markets as part of the ongoing #nothingfeelslikemizuno campaign.