Matt Rooke
Creative Director
ABOUT
Finning’s Fluid Analysis services are crucial to keeping hard-working machinery, working hard. It’s an essential service that keeps businesses healthy, but its detailed benefits aren’t so easy to explain to would-be customers.
So we created a social media campaign where the fluid itself conveyed the message. With simple speech bubble art direction, we could start a dialogue between consumer and the lifeblood of their workforce.
Back to a Service that sells itself — Turning a complicated service into something self explanatory project
Antonio José Ordonez
Digital Illustrator and animator 2d
Spain