ABOUT

Concept

Rock Star is a children’s eyewear brand by Eyespace. I updated it to inspire confidence through bold colour, expressive styling and contemporary design. The project centred on refreshing the brand and developing a cohesive visual identity that could be consistently applied across digital, print and retail communications.


Execution

I developed a multi-channel campaign spanning brand identity, product presentation, photography and retouching, motion graphics, display advertising, social media, email marketing, catalogues and point-of-sale materials. Every touchpoint was designed as part of a unified campaign, ensuring a consistent customer experience while adapting creative assets for multiple platforms and formats.


Results

The project delivered a cohesive brand campaign that strengthened the Rock Star identity across consumer and retail channels. By combining consistent visual storytelling with scalable campaign assets, the refreshed brand was successfully rolled out across digital marketing, printed communications and in-store environments, creating a recognisable and engaging customer experience.