ABOUT

Concept
This project focused on improving product discovery and understanding within NHS Supply Chain’s innovation pages. The original experience presented dense, text-heavy content on a single page, making it difficult for users to scan, compare and engage with products effectively.

Execution
I restructured the experience into a clearer two-stage user journey, separating browsing from detailed product information. This included introducing a visual, card-based listing page, a dedicated product detail page, and a redesigned mega navigation to improve access, content grouping and overall usability.

Results
The redesign improved clarity, reduced cognitive load and made it easier for users to navigate, compare and understand products. It also created a more scalable and structured foundation for future content.