ABOUT

Concept

Following a period of rapid business growth and acquisition, FE fundinfo required a modern, scalable visual identity capable of supporting its evolving global presence. The objective was to transform the brand into a cohesive digital-first system that would improve consistency, strengthen user experience and provide a robust foundation for future marketing and product communications across international markets. FE fundinfo operates across the UK, Europe and Asia Pacific, providing data and technology solutions to the global investment industry.

Execution

As Lead Graphic Designer and Brand Creative Lead, I led the development and implementation of a comprehensive brand system, redefining typography, colour, photography, iconography and digital design principles. The refreshed identity was applied to the corporate website alongside a broad range of digital assets, creating a flexible design framework that supported responsive web design, marketing communications, product promotion and future campaign development. Working closely with marketing and stakeholders, I ensured the system could be consistently applied across multiple teams, platforms and customer touchpoints.

Results

The project established a scalable digital brand system that strengthened consistency across FE fundinfo’s online presence while providing a clear framework for future campaigns and communications. The website transformation demonstrated how a robust design system could improve usability, reinforce brand recognition and support the delivery of integrated marketing across digital channels. The project showcases brand strategy, digital design, design systems and user-centred visual communication within a complex global B2B environment.