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Concept

Following a comprehensive brand refresh, the challenge was to establish a scalable visual system that could support FE fundinfo’s global marketing activity across multiple markets, channels and audiences. The objective was to create a flexible framework that balanced brand consistency with the demands of campaign delivery, motion content and B2B communication.

Execution

As Lead Graphic Designer and Brand Creative Lead, I developed and implemented a cohesive visual system across campaigns, motion graphics, presentations and marketing communications. The system was applied to global initiatives including the Better Connected World Tour campaign, digital marketing activity, paid social assets, event communications, explainer videos and B2B sales materials. By extending core brand elements across both static and motion outputs, complex financial concepts were communicated through clear, engaging and accessible visual storytelling.

Results

The result was a consistent and adaptable design system that enabled efficient campaign delivery across international markets. Applied across digital, print, motion and presentation formats, the framework improved visual cohesion, strengthened brand recognition and supported clear communication across marketing, sales and internal teams. The project demonstrates the successful application of brand strategy through integrated campaign design, motion content and B2B communication.