ABOUT

Concept
To create marketing materials to support the launch of the Jaguar F-Type, a series of two-door, two-seater sports cars manufactured by British car manufacturer Jaguar Land Rover.

Execution
We are bombarded by so many commercial messages through the noisy world of social media, that many fail to register, let alone influence a purchase. A brochure is something that can be perused at leisure, soak in its contents and give a real idea of the business that produced the product. It can be taken home, and serve as a visual reminder – Not something that can be said for a fleeting social media ad. Also, brochures are simple and detailed, therefore, making it an effective format to tell the story of Jaguar’s F-Type sports car. And, at the time of writing, brochures are still the preferred marketing choice to connect with specific demographics who might enjoy the nostalgia of traditional marketing techniques focused on writing and design over website clicks.

My role was to work alongside the creative director to layout out the brochure and create any necessary graphic elements in accordance with the strict JLR brand guidelines.

Results
A visually compelling A4 28pp DM premium saddle stitched brochure, that focuses on an elegant and uncluttered, but impactful design, making use of full page photography and minimal paragraphs of text.