ABOUT

Concept

Refresh Eyespace Eyewear’s digital presence and printed marketing collateral through a cohesive visual system that reflected the company’s premium brand portfolio. The objective was to improve the customer experience across the website and product catalogues while creating a consistent framework for showcasing multiple eyewear collections and supporting future marketing activity. Eyespace represents a portfolio of luxury and premium eyewear brands, supplying independent opticians throughout the UK and internationally. (Eyespace)

Execution

As Senior Graphic Designer, I led the creative refresh of the Eyespace website alongside a redesigned suite of product catalogues. The project involved establishing a clear visual hierarchy, refining typography, imagery and layouts, and developing a consistent design language across digital and print. Product collections were presented through engaging editorial layouts supported by responsive website content, digital marketing assets and campaign collateral, ensuring a seamless brand experience across every customer touchpoint.

Results

The project delivered a modern and cohesive visual identity across both digital and print platforms, strengthening the presentation of Eyespace’s premium eyewear brands. By creating a consistent design system for website content, catalogues and marketing materials, the refresh improved brand continuity and provided a flexible foundation for future product launches and integrated marketing campaigns. The work demonstrates expertise in digital design, editorial layout, brand consistency and multi-channel marketing communications.