ABOUT

Concept

Supporting the launch of the DEWALT × McLaren Racing partnership, the brief was to translate supplied campaign creative into a cohesive digital experience. The work needed to connect DEWALT's professional-tool audience with McLaren Racing's high-performance world, expressing the brands' shared values of precision, innovation and durability.

Execution

Working alongside marketing, development and copywriting teams, I extended the campaign across web, email, social and display advertising. I designed the campaign landing page, responsive email templates, animated Instagram Reel, homepage takeovers and a broad suite of animated digital ads.

A chequered-flag motif, bold typography, high-impact photography and DEWALT's distinctive yellow palette created a consistent visual thread across every format. Each asset was adapted for its platform and aspect ratio, including challenging narrow banner placements, while retaining clear hierarchy, product focus and campaign recognition.

Results

Delivered 40+ digital assets across the campaign rollout, creating a unified experience across landing pages, email, social content, homepage takeovers and display advertising.

The resulting toolkit enabled the DEWALT × McLaren Racing partnership to appear consistently across multiple customer touchpoints, using the McLaren association to support product engagement while maintaining a strong, recognisable DEWALT presence.