ABOUT

Concept

Develop a distinctive undergraduate recruitment campaign capable of engaging prospective students across multiple international markets while reflecting Coventry University’s diverse and global community. The objective was to create a flexible campaign system that could be applied consistently across print, outdoor, digital, motion and social channels while appealing to a broad student audience.

Execution

Working as a freelance graphic designer within Coventry University’s in-house creative team, I contributed to the development and rollout of a large-scale undergraduate recruitment campaign spanning six countries. Acting as a senior design voice within a multidisciplinary team, I helped shape the visual direction and application of the campaign across prospectuses, outdoor advertising, digital marketing, paid social media assets, motion graphics and recruitment materials. The campaign centred on authentic student representation, bold typography and a flexible visual system designed to perform consistently across multiple formats and audiences.

Results

The result was a cohesive international recruitment campaign that successfully translated across print, digital and environmental channels. The flexible design system enabled efficient adaptation for different markets while maintaining a consistent visual identity and campaign message. The project demonstrates the delivery of integrated marketing communications at scale, combining brand consistency, audience engagement and multi-channel campaign execution across international territories.