ABOUT

Concept

Develop a premium product launch campaign for the Aspinal of London 2022 Eyewear Collection, communicating the brand’s luxury heritage alongside its commitment to sustainable materials and contemporary design.

Execution

Led the creative development of a multi-channel campaign spanning paid social advertising, motion graphics, email marketing, website content, point-of-sale materials and printed collateral. The visual approach balanced premium fashion aesthetics with clear product storytelling, ensuring a consistent brand experience across digital, retail and print environments.

Results

Delivered a cohesive integrated campaign that successfully translated the Aspinal of London brand across multiple customer touchpoints. The project demonstrates the adaptation of creative concepts across paid social, digital and print channels while maintaining a consistent luxury aesthetic and supporting the launch of a new sustainable eyewear collection.