Matt Murphy
Global Chief Creative Officer / Partner
ABOUT
For the launch of Warzone Pacific, Call Of Duty's battle royale game, the biggest influencers in the world were sent out to Caldera: the fictitious paradise island only accessible in the game. Travel influencers were asked for unpublished footage showing them in a tropical location, which was then reimagined as Warzone gameplay using intense, unexpected visual effects. The influencers posted and geotagged the island. Athletes and even a few celebrities were later sent to the island, immediately turning Caldera into the new 'it' destination on Instagram.
MADEIT CREDITS
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Activision BlizzardClient
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Annie KingSenior Account Manager -
BlacksmithVFX & Post Company -
Brian ShanahanSenior Marketing Manager -
Bryan SmithExecutive Strategy Director -
Carolyn WangVice President of Consumer Marketing -
David CushmanDirector, Consumer Marketing -
Eddie MoragaStrategy Director -
Fernando MachadoChief Marketing Officer -
Grace DustinSocial Engagement Marketing Manager -
HumanMusic -
Iwan ZwartsVFX Lead Artist -
James Dean WellsExecutive Producer -
Joshua GreenProducer -
Kate MorrisonDirector of Production -
Kellen LakerManager, Consumer Marketing -
Matt GihooleyHead of Digital -
Paul RobertsCreative Director -
Pelle SjoenellChief Creative Officer -
Perry TateExecutive Producer -
Post HumanMix & Sound Design -
Rob SucheckiProducer -
Sam DavenportFilm Producer -
Sloan AlexanderMix & Sound Designer -
Ted KapustaCreative Director -
Thomas SteinerCommunications Strategy Director -
Tyler BahlHead of Marketing -
William NaderGroup Account Director -
Zach HilderExecutive Creative Director -
72andSunnyAdvertising Agency -
D&AD -
Matt MurphyChief Creative Officer