Matt Marsden Freelance Creative


This campaign was rolled out across the North West of England in the run up to the Women’s Euro football tournament in the summer of 2005.

The line ‘A more beautiful game’ was created to encapsulate the expansive and skilful brand of football which was about to unfold across England over those next few weeks. This was represented visually by the flowing illustrative style applied to the players, generous use of white space and then complimented by the Stilla typeface which was created by renowned French typographer François Boltana.

A 6, 48 and 96 sheet campaign was supported by a series of boomerang postcards, soccer magazine ads and give away posters, each introducing the public to another one of English football’s finest.

Date created: May 2021 2021-05-01T00:00:00+0100
Date published: 20 May 2021 2021-05-20T12:06:44+0100


Who liked - WOMEN’S FOOTBALL ASSOCIATION - Euro 2005 Ad Campaign