With a growing reputation as one of the UK’s leading Higher Education audit professionals Uniac decided that after 20 years it was time to get itself a much needed rebrand. The company provides its expertise to Universities across the 4 countries making up the UK which were represented by combining 4 stylised and interlinked U’s. The new brands multi-coloured palette was developed to represent the various services on offer and also the diversity and ethnicity of its many clients. The icon is deliberately placed over the first three letters of the company name to subtly emphasise the fact that Universities are central to Uniac’s existence, and combined with the simplicity of the lowercase Helvetica font the innovative and aspirational logo gives Uniac its desired ‘approachable consultancy’ image.
In-depth brand guidelines, a full stationery suite, various signage, an annual report and a new website were then created as vehicles to showcase the companies new visual identity.